
It’s Sunday afternoon, I’m sitting drinking a coffee and pondering over Taylor Kings’ marketing strategy, which leads me to think about the correlation between social media, quality brands and quality products in today’s world.
Let’s start with social media… It’s fairly common knowledge that Instagram rewards consistency in a desperate attempt to feed the addiction so many of us share. After a quick bit of research online, the figures seem staggering – a recent study by Buffer (completed just last week), says that essentially posting 3-5 times per week can double your following, and 6-9 will push it even further – as long as you are also prepared to post a Story every day of course! I challenge anyone to try posting around 14-16 times a week, whilst retaining any real quality or value without it getting bloody boring.
So, what about brands? Take BMW for example, an undoubtedly great brand, but it’s widely accepted that they make some average cars these days. It’s not because it doesn’t make great cars, because it does – anyone who has experienced some of the latest M Series variants will tell you. It is because they feel they need to make so many different models in today’s market. Forty-two models are currently available, and that is why it is impossible to continue to bring out the best possible product over the whole range. How many models does Rolls Royce currently produce? Six. Bentley? Just eight. And you won’t find many people saying any of them are average.
And this is what separates Prime Residential construction from the rest of the pack. Quality construction firms understand their capacity and that there is a limited number of skilled professionals and project managers, and an even shorter supply of talented craftsmen to deliver at the highest level. Take on one too many projects or overstretch the team even by the smallest of margins and quality will only go one way, fast. Just look at the state of the national housebuilders. This is the very reason why we believe that you should select a builder based on their ability to focus on your project and deliver you quality over quantity.
For as long as we are focused on the Prime Residential market, Taylor Kings won’t be trying to grow into a ‘large’ construction firm working on more than a very select number of projects – and we certainly won’t be over-posting poor value, poor quality content which doesn’t align with our brand simply to gain ‘followers’.
Jeremy

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